VAT (Value Added Tax)
VAT is a tax added to the cost of goods and services. In many countries it is 20%, but it varies.
Adding VAT
For 20% VAT: multiply by 1.20
Laptop costs £800 before VAT at 20%
Finding the Original Price (Reverse VAT)
If you know the price including VAT, divide by the multiplier:
A phone costs £180 including 20% VAT. What was the price before VAT?
Discounts and Sale Prices
A discount is a percentage reduction from the original price.
For a 30% discount: multiply by 0.70
Trainers reduced by 25% from £80
Calculating the Percentage Discount
If you know the original and sale prices:
Was £120, now £90 — find the percentage discount
Use the multiplier method (e.g. × 0.80 for a 20% discount) — it is faster than calculating the percentage separately and then subtracting.
Real-World Examples
Real world: buying a laptop online
A laptop is listed at £699 excluding VAT at 20%.
The £838.80 on your receipt includes £139.80 in VAT that the retailer collects and passes to the government. Online shops are required to show whether prices include or exclude VAT.
Real world: Black Friday sale
A coat normally costs £180 but is discounted by 35%.
Large sales events use percentage discounts to make savings feel more significant. Calculating the multiplier directly gives the sale price in one step.
Real world: restaurant service charge
A restaurant meal costs £64 before a 12.5% service charge is added.
Service charges work exactly like VAT — they are a percentage added on top of the base price. Checking whether service is already included prevents paying twice.
Practice Problems
A jacket costs £65 before VAT at 20%. What is the price including VAT?
Show answer
A TV is on sale at 15% off its original price of £400. What is the sale price?
Show answer
A book was £12 and is now £9. What is the percentage discount?